April 2, 2019


It’s no secret that buying a pre-made, off the shelf frame is a cheaper option than custom framing. But before you plan a trip to IKEA or Target keep in mind that the quality of materials in your frame can drastically impact the look of your photo or artwork and can also actually affect its condition over time. Custom framing not only allows you to design a bespoke frame to complement your photos and art, but the quality of materials and craftsmanship used will ensure a professional look that will last the test of time.

Despite what you might think, custom framing your photos and art need not be an expensive an expensive exercise. With our prices starting from $49.95 (plus just $9.95 flat rate shipping fee), you can now enjoy the benefits of custom framing without the price tag.

So why exactly should you custom frame your photos and art?

1. Your art is the focus, not the frame

Any good framer worth their salt will tell you the key to quality framing is making whatever is inside the frame shine. Pre-made frames seriously limit your options when it comes to framing your photos and art. Why? Well, you’re at the mercy of what the department store has in stock, and let me tell you, they don’t have your photographs in mind when choosing what to sell. With custom framing, you have the flexibility to choose your the frame style, frame materials and mat board that best compliments what is going inside the frame.

When custom framing with Framer, you're able to tailor all the elements to perfectly fit your project. When it comes to mat boards, you can choose from no mat board, slim mat boards, wide mat boards, black mat boards, white mat boards, off-white mat boards and even a gorgeous float moat. This ensures your final product looks the best version of itself when it’s hung on your wall.

2. Your walls, your style

Another limitation of ready-made frames is their inability to suit the interior style of your home. When framing your photos and art, it’s important to consider the style of the artwork inside and how the finished product will work with the rest of the space. For example, if you’ve got a photograph of a beautiful coastal landscape, you might not want want to be constrained to a black frame or something too ornate. An organic timber frame may be a more suitable look.

When you print and frame your photos with Framer, you have the option to choose from over 50 beautiful frames, which have all been hand-selected by our design team to work with the modern Australian home.

3. Protect your art

Whether you’re framing your degree, a sentimental love letter or a cherished family photo, your keepsakes need to be treated with care. When custom framing, it’s important that anything that comes into contact with your photos and art is acid-free or else you risk deterioration or yellowing over time. All custom frames from Framer come standard with a ph-neutral mat board (that prevent paper-based artwork yellowing over time) and are tightly sealed with a foam core backing to keep out the dust. For our glazing, we use framer's grade acrylic instead of traditional glass, since the latter is a much heavier burden for your walls and is also prone to shattering.

4. Time Is Money

Weekends are for relaxing, having fun and hanging out. Not running around town trying to find a frame to fit your photos or posters. With Framer you can print and frame your photos in three simple steps. Upload a photo for us to print for a guaranteed perfect fit, and we'll deliver it framed and ready to hang.


So there you have it, four reasons why you should choose custom framing online. If you’re still unsure whether custom framing is right for you, we’d be happy to answer any questions you have. Ready to go? Start your custom framing job now!